Your business report should be about eight to ten pages long. Use Times Roman 12 font, 1.5 spacing, and number your report’s pages.
The below guidelines are only suggestions and should not prevent you from taking a creative approach in your report. However, you should prepare a report that you’d be proud to give a future manager or potential employer.
Topic (Title): Social Media Strategy in Selling (Marketing) to Today’s and Tomorrow’s Customers
Author: Your name and student number
Executive Summary: Abstract of your article in 200 words or less
Approach: What approach are you going to take in discussing your topic? For example, focus on the use of social media strategy for a particular company or industry now or in the future.
Who is the target market for your social media strategy? (demographics, psychographics) Consider providing a clearly legible Table, Figure, or Graph.
How Can Social Media Be Used in the Selling Process? Explain how you would use social media in your strategy; perhaps, include “real world” examples of social media being used by companies today.
Advantages and/or Disadvantages in Using Social Media: Table, Figure, or Graph could be used here.
What should your company do now to start implementing a social media strategy? Recommend specific steps for your future manager or your future managerial self to take.
Conclusion or summary statement: Summarize your report’s findings.
Format for citing references: See how references in your Sales Management textbook or the journal articles you’ve read. Examples of the proper formats are shown below:
Johnson, Peter E. and Debra Simpson (2015), “Customer Loyalty in Multinational Markets: A PLS Path Modeling Approach,” Journal of Awesome Marketing, Vol. 4, No. 2, pp. 123-143.
Solomon, Margaret (April 13, 2015), “Twelve Tips for Building Customer Loyalty,” http://www.entrepreneur.com/article/219475
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