Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. (Reference Ch.17 for IMC Plan) Create a Microsoft PowerPoint presentation of 10 slides that includes the following components: • Use Ch. 17 below as a reference guide on what information should be within an IMC Plan • 7-8 slides will be: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. • 1 slide will be: Create a print ad (Should include what you are trying to convey in your product; what does the brand stand for; what’s the objective, or even a coupon, etc.) • 1-2 slide will be: A video broadcast for the product featuring your new strategy ( youtube or using a power point storyboard is acceptable). Storyboard means – just explaining within a slide what the video will consist of. So the reader can imagine how to video would look: Key message, what is the scene going to be, description of how you would create it.
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